Unity Bank’s story began with 2,000 ‘wharfies’ voting for a fairer bank—one that championed its members, not shareholders. But over time, its unique values were diluted by competing with traditional banks. So, we stepped in to bring Unity Bank back to its roots as The Bank that Works for Workers. We reintroduced its founding image, refreshed its visual identity, and created a bold, teal-wrapped design to reflect Unity’s support. The result: a brand that feels relevant, authentic, united, and unmistakably for its people.