Bare breaks funeral industry norms. Founded to make funerals simpler, fairer, and more transparent, they’ve already helped over 30,000 families and wanted to reach more—so they called us in. We created their first OOH and TV campaign, accompanied by a print campaign. We ditched clichés: no flowers, no doves, just founders Sam and Cale speaking directly to their audience about reshaping the funeral industry for good. The 'Most Bare Advert Ever,' produced by Last Humans, ran nationally and targeted Boomers who value resilience, authenticity, and perseverance—exactly what Bare stands for.