MaxiNutrition approached us to help launch in Australia. They wanted to avoid the intimidating “sports brand” look and instead connect with everyday Australians looking for tasty, nutritious fuel. We crafted a brand narrative around everyday wins, conducted user research, designed the Shopify ecommerce website optimised for local shoppers, and designed campaign assets that kept the story consistent across digital channels. The result: a brand that felt approachable, credible, and ready to grow.