We reached out to Love to Dream because we saw an opportunity to tell a bigger story, and had a big idea to go with it. While the brand has always been about helping babies sleep better, we recognised that there’s a more profound truth: A better sleep for your baby means a better sleep for you. Launching across Meta, TikTok and Google in the US, this campaign transformed Love to Dream’s well-known Swaddle Up™ into a fun, compelling, and slightly absurd visual metaphor.