We approached G’day Parks because we love what they deliver: the true Australian holiday experience. The first brief was unusual but gold—make the most of two days with Robert Irwin. We responded with "Holiday Hacks with Robert," an irreverent, informative, and fun video series where Robert shared hacks to enhance any G'day Park stay. From concept and scripting to production and media placement on Channel 10 and 10Play, we delivered 15 videos and a national OOH campaign that brought both nomad and family audiences closer to the G’day Parks experience.