Flight Club came to us to launch their darts concept in Sydney. Our approach was simple: as Flight Club had reimagined darts in culture, we wanted to reimagine culture with darts. We turned Sydney’s CBD into a “dart gallery” with 30 designs across 80 boards. QR codes pulled in 195 scans, organic search spiked 706%, and direct traffic shot up 2296%—all in just a week.