Flight Club

Unleash your inner dart-ist

Flight Club came to us to launch their darts concept in Sydney. Our approach was simple: as Flight Club had reimagined darts in culture, we wanted to reimagine culture with darts. We turned Sydney’s CBD into a “dart gallery” with 30 designs across 80 boards. QR codes pulled in 195 scans, organic search spiked 706%, and direct traffic shot up 2296%—all in just a week.

Scope

Campaign Strategy, Campaign, Copywriting

Out of home advertising in Sydney for Flight Club
Initial work for Flight Club's campaign strategy
Out of home advertising in Sydney for Flight Club
Multiple images from Flight Club's advertising campaign
Advertising campaign image
Out of home advertising in Sydney for Flight Club

Some more of our work

Creative advertising campaign for Last Humans

Last Humans

We bring life to stories

Creative advertising, graphic design and copywriting work for Butter

Butter

Weird stuff happens