Butter

Weird stuff happens

We approached Butter because we loved what they were doing: revolutionising insurance. They realised how we value our things had changed, and that for today’s younger generations, all we needed to insure was our phones, laptops, headphones and other essentials. For their first out-of-home and digital campaign, we wanted to make a statement by highlighting the reality Gen Z knows well: that unexpected things happen to the stuff we carry all the time. So, we leaned into the everyday weirdness of mishaps. And it worked. The brand saw a 175% increase in website users and a 656% surge in sales.

Scope

Campaign, Graphic Design, Copywriting

Graphic design work for Butter
Creative advertising campaign, graphic design and copywriting work
Out of home media for Butter marketing campaign
Out of home media for Butter marketing campaign
Phone with cracked screen
Media placement for Butter marketing campaign
Branding work for Butter
Out of home image for Butter advertising
Advertising images from Butter marketing campaign
Butter website design work

Some more of our work

Out of home marketing campaign in Sydney for Flight Club

Flight Club

Unleash your inner dart-ist

Branding campaign for G'Day Parks with Robert Irwin

G’Day Parks

Holiday Hacks