Last Humans

Last Humans came to us for brand strategy and identity. Their name reflects the founders' feeling of being the 'last humans' in video production after Sora’s arrival—but this isn’t a fearful stance; it’s optimistic. We built their story around the idea that AI isn’t here to replace us but to enhance us, sparking a deeper exploration of humanity. This strategy shaped a visual system inspired by filmmaking’s quirks, including deliberate 'human errors' like an upside-down ‘S’ that AI wouldn’t make. From the website to camera stickers, every detail keeps humanity at the centre.