Emen8

When Emen8 approached us during Australia’s mpox outbreak, we created Protect your play—a campaign to raise awareness and provide resources for their target audience, primarily gay, bisexual, and men who have sex with men. The challenge was to inform without fear-mongering, so we took a sharp, cheeky, and practical approach. The campaign delivers four 15-second videos, each tackling a key topic: vaccination, signs and symptoms, transmission, and travel. The result is a playful yet informative series that helps the audience stay ahead of mpox while keeping the fun in their plans.