Spring Bay Mill

Look beyond. Choose the extraordinary.

Spring Bay Mill came to us needing a story. They knew what they stood for but didn’t know how to tell it. Our conversations made it clear: their category embodied everything they hated. And we agreed. As soon as we visited the site, we knew they offered a more interesting way to gather. Our strategy positioned them as the unconventional choice—leaving the unsustainable and uninspired behind. It was a place of discovery, a space to break free from predictability, an invitation to look beyond. With this strategy, we built a visual and verbal identity that appeared in every part of the brand, proving it was anything but ordinary.

Scope

Strategy, Campaign, Video,  Copywriting, Web Design, Digital Marketing

Website design for Spring Bay Mill
Spring Bay Mill and surrounding area
People working in the garden at Spring Bay Mill
Copywriting for Spring Bay Mill marketing campaign
Social media advertising for Spring Bay Mill
People sitting around a fire at Spring Bay Mill
Advertising campaign for Spring Bay Mill
Photography for Spring Bay Mill marketing campaign
Table setting in outdoor environment
Copywriting and marketing campaign work for Spring Bay Mill
Hat with Spring Bay Mill branding
Employee and guest at Spring Bay Mill
Spring Bay Mill brochure
Spring Bay Mill brochure for marketing campaign
Seafood meal at Spring Bay Mill
Photo of venue at Spring Bay Mill
Welcome sign at Spring Bay Mill
Out of home advertising for Spring Bay Mill
Two people dressed in formalwear
Signage showcasing copywriting campaign for Spring Bay Mill
People on a bushwalk

Some more of our work

Out of home marketing campaign in Sydney for Flight Club

Flight Club

Unleash your inner dart-ist

Branding campaign for G'Day Parks with Robert Irwin

G’Day Parks

Holiday Hacks