Florence Guild

Work Club needed a clear, unified brand as it expanded beyond workspaces. That’s when we were called in. We created Florence Guild, including its brand narrative, architecture, and identity to bring everything together. Through research, we uncovered their core: a Renaissance-inspired ethos of openness, connection, and diverse thought. Our strategy repositioned the business with Florence Guild as the master brand, uniting each experience under the idea of curating spaces that inspire a renaissance in how we live, work, and connect. With this foundation, we developed a cohesive visual and verbal identity across all ventures.