A story about weird things happening.
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Butter Insurance is an insurance company made for today. A brilliant, modern, progressive business that had identified that traditional insurance companies were irrelevant in the lives of younger consumers. Their products are ill suited to the insurance needs that most of us have - we basically only need insurance for our phones, laptops, AirPods, gaming products and specific sentimental items that we hold dear. In today’s high-low society, traditional insurance no longer worked. We were engaged by Butter to develop and launch their first ever out-of-home and digital-out-of-home campaign; a campaign designed to establish a new conversation and tone within insurance; a campaign to create a new conversational context for insurance.
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